Parna is a creative soul, enriched by extensive experience spanning the corporate sphere, academia, and social organizations. With a dual academic background—a Master’s in History and an MBA in Human Resources—she was always poised to create her own unique path.

In a bold move, Parna diverged from the conventional route commonly taken by many Indian women into new motherhood and ventured into entrepreneurship. She founded IndiTemptation, her maiden enterprise.

Driven by her deep-seated love for history, culture, art, and heritage, IndiTemptation transcends mere business. It embodies her steadfast commitment to supporting artisan communities, preserving traditional craftsmanship, and showcasing Indian art on the world stage. Parna is equally committed to offer better livelihood for artisans and empowering fellow women entrepreneurs and aspiring changemakers.

More than just a brand, IndiTemptation is a manifestation of Parna’s dream, envisioned with intent and passion.